#258 – Success is best served when authentically Mexican with Miguel Leal

Miguel Leal, co-founder and CEO of SOMOS Foods, grew up eating delicious, authentic Mexican cuisine. Frustrated with the lack of good options in America for authentic, flavorful, vegan Mexican food, he decided to partner with former Kind Snacks executives to shake things up. Learn more about Miguel's journey in this episode of #TheKaraGoldinShow.

Episode timestamps

0:07 – Presentation of Miguel Leal
2:14 – Preparing to become an engineer
3:38 – The fateful meeting
4:35 p.m. – KIND, Miguel’s first company
6:08 – What's so special about KIND?
7:47 a.m. – Departure from KIND for SOMOS
8:50 a.m. – Inspiration to start the business
10:52 – What does SOMOS mean?
12:30 p.m. – Marketing of the product
3:35 p.m. – The distribution strategy
26h02 – Effect of the pandemic on the economic model
27h32 – Construction of SOMOS
32:15 – The import dilemma
34h45 – Miguel and his products

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