This is a much too brief history of Mercury
Established as a Ford military brand between Ford and Lincoln, and intended to compete with Buick and Oldsmobile, Mercury faced divisional reshuffling, platform sharing, and a general lack of focus.
While creating attractive cars, I believe that when they were canceled the automotive world collectively shrugged their shoulders.
Chapters
Start 00:00
Training: 01h15
Launch '38: 02:22
1940s: 02:45
'49 Mercury: 03:45
1950s: 04:19
1960s: 07:28
1970s: 09:33
1980s: 12:33
90s: 3:52 p.m.
2000s: 6:55 p.m.
Cancellation: 8:49 p.m.
Epilogue: 21:12
Note/Edit – I incorrectly said the Capri was *smaller* than the Pinto. I misspoke, he was slightly taller.
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