Subscribe to Big Think on YouTube https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation1
Next, control your anxiety. Unleash your genius https://youtu.be/CO-6iqCum1w?sii-c8M0VpVcupVHaC
Eventually, someone will create a better product or build a better brand than you. The way to stop people from switching sides? Host a loyal clientele. The way to build customer loyalty? Relentless hospitality.
Famous restaurateur Guidara attributes his successful career to what he calls "unreasonable hospitality" – also the title of his book – which he achieved by respecting three main keys: being present, taking the work seriously (but he -even less seriously) and create personalized dishes. customer experiences. By considering how you make your customers feel, you foster unforgettable connections and memories that your customers will never forget.
Not only will these actions keep your customers coming back to your business, but they will also work as a natural marketing tool; they will share stories about your service and attract even more people, thus keeping your business alive.
Read the video transcript https://bigthink.com/series/the-big-think-interview/unreasonable-hospitality/?utm_sourceyoutube&utm_mediumvideo&utm_campaignyoutube_description
————————————————– ——————————–
Go further with Big Think:
Become a member of Big Think
Get exclusive access to full interviews, early access to new releases, Big Think products and much more. https://members.bigthink.com/?utm_sourceyoutube&utm_mediumvideo&utm_campaignyoutube_description
Think big for business
Guide, inspire, and accelerate leaders at every level of your company with the greatest minds in business. https://bigthink.com/plus/great-leaders-think-big/?utm_sourceyoutube&utm_mediumvideo&utm_campaignyoutube_description
————————————————– ——————————–
About Will Guidara:
Will Guidara is the author of the national bestseller Unreasonable Hospitality, which chronicles the lessons of service and leadership he learned during his career in the restaurant business.
He is the former co-owner of Eleven Madison Park, which, under his leadership, received four New York Times stars, three Michelin stars and, in 2017, was named No. 1 on the World's 50 Best Restaurants list .
He is the host of the Welcome Conference, an annual hospitality symposium that brings like-minded people together to share ideas, inspire each other and connect to form community.
A graduate of Cornell University's Hospitality School, he is the co-author of four cookbooks, was named one of Crain's New York Business 40 Under 40 and is the recipient of WSJ Magazine's Innovator Award.
Please take the opportunity to connect and share this video with your friends and family if you find it useful.
