However, quality captioning (synchronized with the audio at a phonetic level) can also have a major impact on literacy levels. Simple exposure to subtitling in the same language has been shown to impact audience growth of 14% to 24% per year! REALLY THINK ABOUT THIS CLAIM. In the United States, our best reading remediation programs claim significant success at the 4% level.
A massive study underway in India is experimenting with same-language subtitling and music videos that has proven that viewing media with SLS has a significant impact on literacy levels for all reading levels and groups of age.
Take a look at PlanetRead Home and read their research: it has significant implications for literacy everywhere! Also visit the Same-Language-Subtitleling site to view current studies on the use of SLS for English-speaking audiences.
Most of the excerpts from “SLS – Speech on Screen” that you will find on my page were made by students as part of a reading literacy demonstration project.
No copyright infringement is intended, these videos are intended to demonstrate the potential educational impact of the inclusion of dynamic on-screen text (SLS) — particularly in the context of popular music.
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