In this video, we'll show you how to find a distinctive brand name that will set you apart from the competition. Learn how to find a unique and memorable name for your brand!. Knowing how to choose and research a distinctive brand name is crucial to having a legally owned and available name. Such names stand out and can be protected internationally. Get expert advice on effective naming strategies that take branding considerations into account!
00:00 – Presentation
00:53 – Process and approach to naming
02:03 – Importance of taking notes and tracking research results
03:50 – Risks linked to not securing the brand
05:33 – Check UK registered trademarks before choosing your business name
06:21 – Shortlisting of names
06:39 – Choosing a business name without limits
07:46 – Naming Settings and Goals
08:54 – Strategic importance of brand names in consumer decision-making
09:59 – 6 different types of names
11:28 – Advantage of invented names
1:37 p.m. – Why businesses need to rebrand for long-term success
14:41 – Why acronyms/initials are not always the best choice
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