The Science of Likeability (For Online Marketers)

What does it take for people to know, like and trust you?

Do you need celebrity looks? The charm of a politician? A comedian's sense of humor?

All of these things certainly help, but luckily they're not necessary to be likable.

According to scientists, there are simple ways to become more likeable and trustworthy.

Watch this video presentation where I summarize the key findings from Patrick King's "The Science of Likeability" to extract key lessons for online marketers.

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