Why Barnes & Noble is copying local bookstores, something that was once under threat WSJ

Barnes & Noble became a book-selling powerhouse after rapid growth, thanks to cookie-cutter outlets. After years of battling e-commerce companies like Amazon, the bookstore adopted a more local strategy, allowing individual stores to decide their inventory and displays.

The WSJ explains how this business model has worked for the bookstore giant.

Photo illustration: Ryan Trefes

0:00 How Barnes & Noble pivoted its business strategy
0:43 The story of Barnes & Noble
2:03 How the bookseller suffered the blow from its digital competitors
3:00 p.m. Why the company adopted more of an independent bookstore strategy
17:18 What's next for Barnes & Noble?

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