Tracking emissions has always been difficult because methods for tracking a company's carbon footprint are ubiquitous. In the United States, corporate sustainability reporting remains non-standardized and largely voluntary. But the situation looks better in Europe, as a recently adopted proposal is expected to increase the number of companies required to produce sustainability reports. This measure will also require more detailed and standardized information and impose mandatory audits.
This is where companies like Plan A and Planetly come in. These Berlin-based startups create software that helps companies monitor, report and reduce their carbon emissions, and the market for their services is booming. At the same time, apps like Klima, which help individuals offset their own personal emissions, are also growing rapidly.
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Why tracking carbon emissions is suddenly a billion-dollar opportunity
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